We just bought a Sony Bravia BX3 32" LCD TV a few days ago. Didn't really like it since it was only 1080i. It's an HD-ready flat-screen TV but I was aiming for the Samsung full-HD. It was pretty evident even at the store itself when they were doing a preview of how picture quality was. Samsung definitely has better picture quality, aside from it's a 1080p 32" LCD TV.
I was so concerned about the picture quality. They didn't listen to me. It was their money anyway so I said, "OK! It's still a Sony so I think it's alright." It should be alright. When we got home they set it up. They tried it with the baron antenna first and I thought how can they expect that TV to render good quality picture with that? It still depends on the input.
Next, they tried to watch a film. It wasn't original but it seems OK, though you can see it's still pixelated, just like what I told them. Unlike when they did the demo with Samsung, even if it wasn't an original film, it has better picture quality. And now my father seems to be a bit disappointed. Oh well, I don't want to give anymore comments.